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Marketing Subject Guide (Research Central)

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Help in choosing the most appropriate research sources for your subject.

Comprises a carefully selected list of major sources, print and electronic, arranged in the following categories:

  • Article databases
  • Books
  • Brands
  • Business demographics
  • Consumer demographics - Foreign
  • Consumer demographics - US
  • Country background
  • Export and import statistics
  • Export guides
  • Industry analysis
  • Industry statistics
  • Maps/atlases
  • Market share and rankings

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