Product Launch Analytics (formerly: Productscan Online)
- Coverage Dates: 1980-present
- Update Frequency: Daily
- Audience: Research, general
Product Launch Analytics contains detailed descriptions of over one-half million new products, introduced from 1980-present worldwide. Coverage of consumer packaged goods encompasses foods, beverages, health and beauty aids, household products, and pet supplies.
Ways you can search the product description include:
- Brand or product name
- Product category or industry
- Flavor or fragrance
- Health or product claim
- Packaging type or material
- Innovation rating
- UPC code
- Country and date of introduction
There are also charting capabilities to identify trends and gaps in product introductions.
Express Link (bookmark): http://www.galileo.usg.edu/express?link=pru9-uga1