Sports Business Research Network
- Coverage Dates: 1993 to the present
- Update Frequency: Monthly
- Audience: General
- Sports Business Research Network combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.
Database Journal List Use the browser's BACK button to return to GALILEO.
Access: On campus, all research centers and remote. Unlimited number of users.
Database provider: SBRnet/Sports Business Research Network
Express Link (bookmark): http://www.galileo.usg.edu/express?link=xsbn-uga1