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Local market audience analyst (SRDS)

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Local Market Audience Analyst (LMAA) offers 4 types of reports: Market Profiles (210 Demographic Market Area's or DMA's and over 3,000 counties), Lifestyle Analysis (lifestyle behavior), Demographics and Prizm (lifestyle traits). These reports will help you understand your target audience, their behaviors and their various lifestyles. Maps of the counties and DMA's are also available.

Access: On & off campus. Off-campus access requires login using your VSU Email username/password. If you have difficulty logging-in, please Ask a Librarian.

SRDS Local Market Audience Analyst Tutorial Videos

  • Database Provider: SRDS (Standard Rate & Data Service)

Express Link (bookmark): GALILEO Express Link