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Nielsen segmentation & market solutions (formally Local Market Audience Analyst) (SRDS)

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Nielsen Segmentation & Market Solutions is a web application that measures consumer demand and evaluate locations and markets. This application allows users to understand consumers who are more likely to buy your product or service, and the markets where they live. It offers different types of reports such as pop-facts demographic reports and segmentation reports.

Access: On & off campus. Off-campus access requires login using your VSU Email username/password. If you have difficulty logging-in, please Ask a Librarian.

SRDS Local Market Audience Analyst Tutorial Videos

  • Database Provider: SRDS (Standard Rate & Data Service)

Express Link (bookmark): GALILEO Express Link