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Churchill Archive

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Provided by the UNG Libraries Provided by the UNG Libraries
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Market Research and American Business, 1935-1965 (formerly American Consumer Culture, 1935-1965)

Description: Provides a unique insight into the American consumer boom of themid-20th century through access to the market research reports andsupporting documents of Ernest Dichter; the era's foremost consumeranalyst and market research pioneer.
Provided by the UNG Libraries Provided by the UNG Libraries
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