Description:Practical, concise books covering specific areas of business, including supply and operations management, international business, social media, finance, accounting, public relations, and marketing strategy.
Description:Major publishing initiative from Oxford University Press, providing aninterlinked collection of authoritative Oxford editions of major worksfrom the humanities.
Description:Provides a unique insight into the American consumer boom of themid-20th century through access to the market research reports andsupporting documents of Ernest Dichter; the era's foremost consumeranalyst and market research pioneer.