Market Research and American Business, 1935-1965 (formerly American Consumer Culture, 1935-1965) Description: Provides a unique insight into the American consumer boom of themid-20th century through access to the market research reports andsupporting documents of Ernest Dichter; the era's foremost consumeranalyst and market research pioneer. Provided by the UNG Libraries More Info Express Link for Market Research and American Business, 1935-1965 (formerly American Consumer Culture, 1935-1965) × Express Link Copy
Provided by the UNG Libraries
