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Mergent Intellect

Description: Company information
Provided by the UNG Libraries Provided by the UNG Libraries
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Market Research and American Business, 1935-1965 (formerly American Consumer Culture, 1935-1965)

Description: Provides a unique insight into the American consumer boom of themid-20th century through access to the market research reports andsupporting documents of Ernest Dichter; the era's foremost consumeranalyst and market research pioneer.
Provided by the UNG Libraries Provided by the UNG Libraries
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MasterFILE Complete

Description: Collection of popular full-text magazines, reference books, videos
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MAS Complete

Description: Popular magazines and e-books covering news, politics, science, sports, culture
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