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Simmons Insights

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  • Coverage Dates: Most recent data is three years old from current year. Oldest data is 8 years old from current year.
  • Update Frequency: Every six months
  • Audience: Research, general

Consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. Offers the capability to crosstab demographic characteristics with types or brands of products. A guide to searching Simmons is at http://www.libs.uga.edu/ref/simmons/index.html

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