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Sports Business Research Network

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  • Coverage Dates: 1993 to the present
  • Update Frequency: Monthly
  • Audience: General

  • Sports Business Research Network combines market research from the largest single research supplier to the industry, the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from 14 magazines and newsletters published by Miller Freeman, the world's largest sporting goods trade publisher, and newsletters provided by leading independent industry experts. In mid-1999, SBRnet added buyTRACK, an exclusive tracking study of sporting goods purchasing habits on the Internet, to its already comprehensive database. buyTRACK data are provided by Harris Interactive, a leading market research firm specializing in Internet-based data collection and analysis.

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    Access: On campus, all research centers and remote. Unlimited number of users.

    Database provider: SBRnet/Sports Business Research Network

    Express Link (bookmark): GALILEO Express Link